OLIVIA SEALLY
is a creative producer, strategist, consultant, and photographer
working at the intersection of culture, community, and experience. With 13+ years across hospitality, entertainment, and lifestyle, she designs cultural programming, membership ecosystems, and experiential storytelling that brands and teams can actually execute.
Professional Experience
Seally Studios
Founder, Executive Producer, Content Creator & Photographer
Global, 2013 — Present
Consulted on cultural programming, brand storytelling, and experiential strategy across events, retreats, and membership models.
Worked under experiential agencies as Lead Event Producer for clients including Nike, Shoe Palace, Drake, and Glossier.
Photographed editorial and brand content for recent clients including Billboard, Bose, Rare Beauty, and Burger King - see full photography history below.
Soho House
Head of Membership & Communications, West Coast
Los Angeles, May 2022 — May 2023
Head of Events, West Coast
Los Angeles, Apr 2021 — May 2022
Responsible for 3 departments (Membership, Events & Communications) across all 4 West Coast properties: Soho House West Hollywood, Soho Warehouse DTLA, Holloway House, and Little Beach House Malibu.
Drove the region's membership acquisition, retention, and member experience, owning the membership P&L reports, member events calendars, and communication channels.
Oversaw 120 member events monthly across 4 sites, retaining and engaging members while serving as revenue generators for the Houses.
Managed a team of 21 total, inclusive of all membership managers, events team members, and content managers across the West Coast.
Worked with clients such as HBO, Bacardí, Moët & Chandon, Netflix, and Balmain.
Booked artists including Macy Gray, Dave Chappelle, Frankie Quiñones, George Lopez, Estevan Oriol, Iann Dior, Travis Barker, Jazmine Sullivan, Tinashe, Mayer Hawthorne, and Violet Chachki.
Soho House
Head of Membership & Communications, Toronto
Toronto, ON, Feb 2020 - Apr 2021
Membership Manager, Toronto
Toronto, ON, Jul 2018 - Feb 2020
Drove the House's membership acquisition, retention, and member experience, owning the membership P&L reports, member events calendars, and communication channels.
Led the membership team through successful growth, meeting business targets and exceeding forecasted member retention.
Collaborated with internal stakeholders to support the member experience across departments, resulting in roughly 30 events per month.
Evaluated membership applications and actively participated in recruitment and acquisition efforts.
Acted as the face of the House, responding to inquiries in line with company ethos and ensuring a top-quality experience for members and guests.
Owned the holistic, year-round events and programming calendar for this member-only co-working space and events venue during its most significant startup stages.
Curated, staffed, managed, and directed all events for internal members and external clients - weddings, corporate events, and brand activations - overseeing creative direction, talent booking, travel, licensing, and on-site management of bar, catering, security, A/V, and reception.
Created and produced recurring programs including Room Service (a monthly music series sponsored by Timberland), East Run Crew (a weekly run club supported by Nike), Business Builders (a quarterly workshop), and Meet the Member (a monthly social) - booking artists such as Lion Babe, Daniel Caesar, KhruangBin, and Charlotte Cardin, and venue-managing events including Daniel Caesar's album launches and Universal Music Group's holiday party.
Strategized and implemented social media, overseeing the creative team and all content, resulting in a 300% increase in Instagram followers.
Featured in Toronto Life, Now Toronto, Noisey, Vice, and Suitcase Magazines.
East Room
Director of Events & Marketing
Toronto, ON. 2015 – 2017
Olivia Seally Photography
Founder & Photographer
Toronto, New York & Los Angeles
2013 – Present
Freelance, Photographer 2013 - Present
Curate, cast, photograph, produce, and edit lifestyle and editorial shoots with a focus on portraiture. Subjects include Popcaan, TV on the Radio, Azealia Banks, Theophilus London, Wynter Gordon, Jesse Boykins III, and Phony Ppl.
Clients include Universal Music Group, Warner Brothers, Mixpak Records, Tokyo Smoke, Lululemon, Gee Jam Hotels, Major Model Management, and Fat Radish.
Featured in i-D, Vice, Brick, Suitcase, Interview, Billboard, Acclaim, and Complex.
Freshmen Friday, Founder 2015 - 2019
Conceived and launched Freshmen Friday, a web platform showcasing original content and highlighting emerging artists; direct an international team of contributors and generate the majority of the content.
Profiles include Chloe Wayne (co-chair of MoMA's PopRally), Tyrone Edwards (MuchMusic and E! host), Jeff Laub (founder of Blind Barber), and Phillip Annand (founder of Madbury Club).
Created new business opportunities by introducing contacts and participating in the sales process.
Supported business development through sales, production, and ideation stages of projects for existing clients and inbound leads.
Created promotional materials and curated content for the brand’s website and social media channels.
Somewherelse
Brand Strategist
Toronto, ON. Apr 2018 – Oct 2018
Provided an elevated experience for guests visiting the Series II Exhibition, as well as clients visiting the Rodeo Drive maison during high-traffic months.
Communicated exhibition content and the SS2015 collection, along with company history, heritage, and products.
Assisted sales associates with sales, customer service, and client tracking.
Invited to continue in-role at the Beverly Hills Rodeo Maison flagship based on performance, delivering elevated guest experiences across both event and retail environments.
Louis Vuitton
Brand Ambassador
Los Angeles, CA. February - June 2015
School of Visual Arts
Teaching Assistant
New York, NY. Sept 2013 – Feb 2014
Assisted Photo Studio and Photo Foundation classes in the BFA Photography department.
Organized, set up, and managed equipment for students.
Planned and conducted lessons in Adobe Photoshop, Lightroom, and Final Cut.
Skills
Experiential Strategy • Event Production • Budget & P&L Management • Vendor & Agency Management • Contract Negotiation • Talent Booking & Logistics • Cross-Functional Team Leadership • Cultural Programming • Community Building • Brand Partnerships